A picture is worth a thousand words. Designing your website is by far the most important stage in creating your online presence. A key factor in site SEO (Search Engine Optimization) is bounce rate. Bounce rate is a measurement of site attractiveness. It means how many people have visited your site and decide to leave it at the same moment. The key parameter to lower the site’s bounce rate is appealing, interesting eye catching design.
There is no second chance to make the first impression. Every site is build to serve a purpose, the site’s design should be the vehicle to serve that purpose. In our modern rapid data exploding world, people’s most valuable resource is time. Combine the aforementioned statement with the fact that people’s patience is extremely low and you’ll understand that your site must be as simple and functional as possible in the first glance the surfer looks at it. The best example for that successful methodology is Google, a single text box with an option to do what the visitor came to do – SEARCH.
You don’t sell the steak, you sell the sizzle. Our world has become a world of images, when a potential customer of yours lands at last in your site, what he sees is the image of your site, your vision and your creativity. Try to analyze the virtual world with tools from the real world. Your site is actually the window shop of your business in the virtual world. The way your site looks is the way the customer sees your business.